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Create a Strong Brand Name

Analyzing Firms

 

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Certain firms work hard to create a strong brand name. This usually occurs by consistently releasing high-quality products or services. These products add to the reputation of the firm. After a long enough time of releasing high-quality products, the firm’s reputation begins to gain trust with consumers. Once established, the trust in the strong brand name overrides consumer’s realization of a limited amount of defects or downsides. Simply the perception that the brand equates to quality will allow them to be purchased over other products. Brand advantages will eventually erode if other brands pass them in quality at the same price range for long periods of time. They will erode if their quality takes substantial decreases.

This is why firms spend so much money protecting and building a strong brand name. They invest deeply in advertising, marketing, copyrighting, and trademarking to ensure that their brand is not damaged. Successful branding results in biased customers, which will choose their product over competitors at equal costs and sometimes at higher costs. A successful brand can be equivalent to substantially higher profitability. In the long run, this often is only as good as the product’s quality.

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International Economic Analysis:

  • Major Currency Economic Summaries
  • Performance of Major Imports and Exports
  • Mandates of Central Banks versus Expectations
  • Performance Indexes of Major Economies
  • Economically Correlated Currency Projections
  • Large Funds Currency Sentiment Readings
  • List of Technical Indicators to Look For
  • Occasional: Foregin Exchange Technicals Markups

American Markets Analysis:

  • Summaries of American Economic Structure
  • Performance of Major
  • Imports/Exports
  • Federal Reserve Mandate versus Expectations
  • Performance Indexes of U.S Economy
  • Economically Correlated U.S Dollar Projections
  • Large Trading Fund Index Sentiment Readings
  • Market Wide Earnings Versus Valuations
  • Fundamental Ranking of U.S Business Sectors
  • Best and Worst Future Consensus Estimates
  • Occasional: Firm Fundamental Strength Report
  • List of Technicals to Look for While Trading

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