Value Stocks deliver returns through capital appreciation, similarly to growth shares. Unlike growth, Value stocks should be purchased at low prices relative to anticipated return. When you are seeking value stocks you only purchase shares if their market prices are below intrinsic values, moving closer to market price if larger returns are anticipated. You only purchase firms with solid financial fundamentals.

You will only buy the shares if they are also beneath your discount value. The discount value is the price beneath both market price and intrinsic value you are willing to pay for a specific firm’s share. Typically, you will find the discount prices are only reached if there is a substantial downturn in the market’s opinion of the shares. Quite often the market will abandon a firm’s share on bad short term news or negative rumors. This may occur even if it’s completely unfounded and the share still has solid financial fundamentals. If the firm can survive bad news with financial stability intact, they may become a candidate for purchase while undervalued. Review the firm’s financial statements, and if they are still solid, purchase the equity. You will always seek Value Stocks, but you will look even harder during bear market downturns when large amounts of shares trade beneath discount value.

The purchase of Value Stocks at low prices is only half of the equation. These same firms must be able to gain substantial capital appreciation. After the shares greatly appreciate, if they are greatly above their value they should be sold to avoid suffering corrections and finalize gains. Firms with solid fundamentals may be held long term, but only if the fundamentals support their newfound prices or it can be objectively determined high gains will continue. If value stocks, after recovery, restores a high price but pays large dividends it may be kept within the shareholder’s portfolio as an Income Equity.

American Markets Analysis:

• Summaries of American Economic Structure
• Performance of Major
• Imports/Exports
• Federal Reserve Mandate versus Expectations
• Performance Indexes of U.S Economy
• Economically Correlated U.S Dollar Projections
• Large Trading Fund Index Sentiment Readings
• Market Wide Earnings Versus Valuations
• Fundamental Ranking of U.S Business Sectors
• Best and Worst Future Consensus Estimates
• Occasional: Firm Fundamental Strength Report
• List of Technicals to Look for While Trading